Working papers

Bart J. Bronnenberg (2017), “Innovation and Distribution: A General Equilibrium Model of Manufacturing and Retailing.” [pdf]

Yufeng Huang and Bart J. Bronnenberg (2016), “Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds,” under review at Marketing Science. [pdf]

 

 

Publications

Hannes Datta, George Knox, and Bart J. Bronnenberg (2017), “Changing Their Tune: How Consumers’ Adoption of Online Streaming Affects Music Consumption and Discovery,” forthcoming at Marketing Science. [pdf]

Bart J. Bronnenberg and Jean-Pierre Dubé (2017), “The Formation of Consumer Brand Preferences,” forthcoming the Annual Review of Economics. [pdf]

Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2017), “The Probit Choice Model under Sequential Search with an Application to Online Retailing,” forthcoming at Management Science[pdf]

Bart J. Bronnenberg, Jun B. Kim, and Carl F. Mela (2016), “Zooming In on Choice: How Do Consumers Search for Cameras Online?,” Marketing Science, 35:5 (September-October), 693-712. [pdf]

  • Lead-article

Bart J. Bronnenberg and Paul B. Ellickson (2015), “Adolescence and the Path to Maturity in Global Retail,” the Journal of Economic Perspectives, 29:4 (Fall), 113-134  [pdf]

Bart J. Bronnenberg, Jean-Pierre Dubé, Matthew Gentzkow, and Jesse Shapiro (2015), “Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium,” the Quarterly Journal of Economics, 130:4 (November), 1669-1726  [pdf]

Bart J. Bronnenberg (2015), “The Provision of Convenience and Variety by the Market,” the RAND Journal of Economics, 46:3 (Fall), 480-498 [pdf]

Abbring, Jaap H., Bart J. Bronnenberg, Pieter A. Gautier, and Jan C. van Ours (2014), “Dutch Economists Top 40,” de Economist, 162, 107-114 [pdf]

Bart J. Bronnenberg, Jean-Pierre Dubé and Matthew Gentzkow (2012) “The Evolution of Brand Preferences: Evidence from Consumer Migration,” the American Economic Review, 102 (6), 2472-2508  [pdf]

  • NBER Working Paper No. 16267, August 2010
  • Featured in the Economist, 9/23/2010, and the Economist online edition  [here]

Albuquerque, Paulo, and Bart J. Bronnenberg (2012), “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks,” Marketing Science, 31:1 (January-February), 4-23  [pdf]

  • Lead-article with invited comments
  • Albuquerque, Paulo, and Bart J. Bronnenberg (2012), “Rejoinder on Commentaries to Albuquerque and Bronnenberg,” Marketing Science, 31:1 (January-February), 32-35

Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2011), “Endogenous Sunk Costs and the Geographic Differences in the Market Structures of CPG Categories,” Quantitative Marketing and Economics, 9:1, 1-23  [pdf]

  • Lead-article

Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2011), “Mapping Online Consumer Search,” Journal of Marketing Research, 48:1 (January-February), 13-27  [pdf]

Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2010), “Online Demand under Limited Consumer Search,” Marketing Science, 29:6 (November-December), 1001-1023  [pdf]

  • Winner of the 2011 Frank M. Bass Dissertation Award for the best Marketing Science/Management Science paper based on a doctoral dissertation.

Bart J. Bronnenberg, Jean-Pierre Dubé, and Carl F. Mela (2010), “Do DVR’s Influence Consumer Brand Purchases,” the Journal of Marketing Research, 47:6 (November-December), 998-1010  [pdf]

  • Lead article

Minha Hwang, Bart J. Bronnenberg, and Raphael Thomadsen (2010), “An Empirical Analysis of Determinants of Assortment Composition and Assortment Size at U.S. Supermarkets,” Marketing Science, 29:5 (September-October), 858-879 [pdf]

Erjen van Nierop, Bart J. Bronnenberg, Richard Paap, Michel Wedel, and Philip-Hans Franses (2010), “Retrieving Unobserved Consideration Sets from Household Panel Data,” Journal of Marketing Research, 47:1 (January-February), 63-74  [pdf]

Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2009), “Brand History, Geography, and the Persistence of CPG Brand Shares,” the Journal of Political Economy, 117:1, 87-115  [pdf]

Albuquerque, Paulo and Bart J. Bronnenberg (2009), “Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category,’’ Marketing Science, 28:2, 356-372  [pdf]

Bronnenberg, Bart J., Jean Pierre Dubé, Carl Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Baohong Sun (2008), “Measuring Long Run Marketing Effects and their Implications for Long Run Marketing Decisions,” Marketing Letters, 19, 367-382

Bronnenberg, Bart J., Michael W. Kruger, and Carl F. Mela (2008), “The IRI Marketing Data Set,” Marketing Science, 4 (July-August), 745-748  [pdf]

Bronnenberg, Bart J. (2008), “Brand Competition in Consumer Packaged Goods: Sustaining Large Market Advantages with Little Product Differentiation,” Quantitative Marketing and Economics, 6:1, 79-107.  [pdf]

  • A practitioner version of this paper written by Booz|Allen|Hamilton is available from www.strategy-business.com/media/file/sb34_041-research_notes.pdf

Paulo Albuquerque, Bart J. Bronnenberg and Charles Corbett (2007), “A Spatio-temporal Analysis of Global Diffusion of ISO 9000 and ISO 14000 Certification,” Management Science, 53:3 (March), 451-468  [pdf]

Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2007), “Consumer Packaged Goods in the United States: National Brands, Local Branding,” Journal of Marketing Research, 44 (February), 4-13  [pdf]

  • Lead article with invited comments
  • Winner 2008 Paul Green Award, and finalist for the 2012 O’Dell Award for the 2007 Journal of Marketing Research-article that made a significant long-term contribution to marketing research.
  • Bronnenberg, Bart J., Sanjay K. Dhar, and Jean-Pierre Dubé (2007), rejoinder “National Brands, Local Branding: Conclusions and Future Directions,” Journal of Marketing Research, 44 (February), 26-28  [pdf]

Bronnenberg, Bart J., Carl F. Mela, and William F. Boulding (2006), “The Periodicity of Competitor Pricing,” Journal of Marketing Research, 43 (August), 477-493  [pdf]

Bradlow, Eric, Bart J. Bronnenberg, Gary J. Russell, Neeraj Arora, David Bell, Sri Devi Deepak, Frenkel ter Hofstede, Catarina Sismeiro, Raphael Thomadsen, Sha Yang (2005), “Spatial Models in Marketing,” Marketing Letters, 16 (3,4), 267-278

Bronnenberg, Bart J. (2005), “Spatial Models in Marketing Research and Practice,” Applied Stochastic Models in Business and Industry, 21, 335-343

Bronnenberg, Bart J. (2005), Rejoinder to comments on “Spatial Models in Marketing Research and Practice,” Applied Stochastic Models in Business and Industry, 21, 349-350

Bronnenberg, Bart J., Peter E. Rossi, and Naufel J. Vilcassim (2005), “Structural Modeling and Policy Simulation,” the Journal of Marketing Research, 42 (February), 22-26  [pdf]

Wathieu, Luc, A.V. Mutukrishnan, and Bart J. Bronnenberg (2004), “The Asymmetric Effect of Brand Positioning on Post-Promotion Preference,” the Journal of Consumer Research, 31:3 (December), 652-657  [pdf]

Bronnenberg, Bart J. and Carl Mela (2004), “Market Rollout and Retail Adoption for New Brands of Non-durable Goods,” Marketing Science, 23:4 (Fall), 500-518  [pdf]

  • Winner 2004 John D.C. Little Best Paper Award
  • Finalist for the 2011 Long Term Impact Award for the Marketing Science/Management Science papers in 2001-2005.

Ashutosh Prasad, Bart J. Bronnenberg, and Vijay Mahajan (2004) “Product entry timing in dual distribution channels: The case of the movie industry,” Review of Marketing Science 

Bronnenberg, Bart J., and Paulo Albuquerque (2003), “Marketing Strategy in Packaged Goods and Geography,” Advances in Management Strategy, vol 20, 215-238 [pdf]

Prasad, Ashutosh, Vijay Mahajan, and Bart J. Bronnenberg (2003), “Advertising versus Pay-per-View in Electronic Media,” International Journal of Research in Marketing, vol 20(1), 13-30  [pdf]

  • Lead article
  • Winner 2003 Best Paper Award.

Jean-Pierre Dube, Pradeep Chintagunta, Bart J. Bronnenberg, Ron Goettler, Amil Petrin, P.B. (Seethu) Seetharaman, K. Sudhir, Raphael Thomadsen, Ying Zhao (2002), “Structural Applications of the Discrete Choice Model,” Marketing Letters, 13:3 (August), 207-220

Bronnenberg, Bart J., and Catarina Sismeiro (2002), “Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist,” Journal of Marketing Research, vol 39, February, 1-17  [pdf]

  • Lead article
  • Winner 2003 Paul Green Award
  • Finalist for the 2007 O’Dell Award for the 2002 Journal of Marketing Research-article that made a significant long-term contribution to marketing research.

Bronnenberg, Bart J. and Vijay Mahajan (2001), “Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables,” Marketing Science, 20:3 (Summer), 284-299  [pdf]

  • Finalist for the 2011 Long Term Impact Award for the Marketing Science/Management Science papers in 2001-2005.

Bronnenberg, Bart J., Vijay Mahajan, and Wilfried R. Vanhonacker (2000), “The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market-Share and Retailer Distribution,” Journal of Marketing Research, 37 (February), 16-31 [pdf]

  • Finalist for the 2005 O’Dell Award for the 2000 Journal of Marketing Research-article that made a significant long-term contribution to marketing research.

Jamil Baz, Eric Briys, Bart J. Bronnenberg, Michèle Cohen, Robert Kast, Pascale Viala, Luc Wathieu, Martin Weber, and Klaus Wertenbroch (1999), “Risk Perception in the Short Run and in the Long Run,” Marketing Letters, 10:3, 267-283

Bronnenberg, Bart J. (1998), “Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint,” Journal of Marketing Research, 35 (August), 399-406  [pdf]

Zenor, Michael J., Bart J. Bronnenberg and Leigh McAlister (1998), “The Impact of Marketing Policy on Promotional Price Elasticities and Baseline Sales,” Journal of Retailing and Consumer Services, 5:1, 25-32

Peterson, Robert A., Sridhar Balasubramanian, and Bart J. Bronnenberg (1997), “The Marketing Implications of the Internet for Consumers,” Journal of the Academy of Marketing Science, 25:4, 329-346  [pdf]

Bronnenberg, Bart J. and Luc Wathieu (1996): “Asymmetric Promotion Effects and Brand Positioning,” Marketing Science, 15:4, 379-394  [pdf]

Bronnenberg, Bart J. and Wilfried R. Vanhonacker (1996): “Limited Choice Sets, Local Price Response and Implied Measures of Price Competition,” Journal of Marketing Research, 33 (May), 163-173 [pdf]

  • Finalist for the 2001 O’Dell Award for the 1996 Journal of Marketing Research-article that made a significant long-term contribution to marketing research.

Bronnenberg, Bart J. and Jo M.L. van Engelen (1988): “A Dutch Test with the NewProd Model,” R&D Management, 18:4, 321-332

Editorials, commentaries, notes, op-ed

Peter S. Fader, Bart J. Bronnenberg, Ganesh Iyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan (2014), “Editorial—Report of the Marketing Science Editorial Review Committee,” Marketing Science, 33 (2), 159-162

Abbring, Jaap H., Bart J. Bronnenberg, Pieter A. Gautier, and Jan C. van Ours (2014), “Alternative Economentop met meer Kwaliteit,” Economische Statistische Berichten, 99(4684) 266-269

Abbring, Jaap H., Bart J. Bronnenberg, Pieter A. Gautier, and Jan C. van Ours (2014), “Dutch Economists Top 40,” de Economist, 162, 107-114

Bart J. Bronnenberg, Tülin Erdem, Peter E. Rossi, and Ariel Pakes (2012), “Introduction to the Special Section on “Market Dynamics,” Journal of Marketing Research, 44 (December), 749.

Bronnenberg, Bart J. (2011), “Waarom Universiteiten de Californische Droom Moeten Najagen”, Me Judice, jaargang 4, 6 april