BartBronnenberg2015

Bart Bronnenberg is a Professor of Marketing and the GSB Trust Faculty Fellow for 2017-2018 at the Graduate School of Business of Stanford University. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London. He holds Ph.D. and M.Sc. degrees in management from INSEAD, Fontainebleau, France, and an M.Sc. degree in industrial engineering from Twente University, the Netherlands. Bart Bronnenberg previously held appointments at the University of Texas in Austin (1994-1998), the University of California, Los Angeles (1998-2007) and Tilburg University (2007-2017).

At Stanford, Bart teaches the marketing core course to MBA students and seminars on marketing analytics and marketing strategy to executives.

Bart Bronnenberg’s current research covers  (1) convenience and retailing, (2) branding and entry barriers, and (3) consumer search behavior and online product search. His publications on these topics have appeared in leading academic journals in business and economics. With his co-authors, Bart has been a recipient of the 2003 and 2008 Paul Green Award, the 2003 IJRM Best Paper Award, and the 2003 and 2016 John D.C. Little Best Paper Award. He was also awarded a 2010-2015 grant from the Dutch Science Foundation, NWO, and a 2008-2011 Marie-Curie grant from the European Research Council.

Academic Appointments

  • present2017

    Professor of Marketing

    GSB, Stanford University

  • present2015

    Research Fellow Industrial Organiation

    Center for Economic Policy Research (CEPR), London

  • 20172007

    Professor and CentER Research Fellow

    Tilburg University

  • 20071998

    Professor

    UCLA Anderson School of Management

  • 19981994

    Assistant Professor of Marketing

    University of Texas in Austin

Education

  • Ph.D. 1994

    Management

    INSEAD Fontainebleau, France

  • M.Sc. 1992

    Management

    INSEAD Fontainebleau, France

  • M.Sc. 1987

    Industrial Engineering

    Twente University, the Netherlands

Visiting Positions

  • 20162016

    Distinguished Visiting Scholar (May)

    Stanford University, Graduate School of Business

  • 20102010

    Kilts Fellow (Apr.)

    University of Chicago Booth School of Business

  • 19991998

    Visiting Assistant Professor (Sept. - June)

    UCLA Anderson School of Management

  • 19881988

    Visiting Scholar (Sept.-Dec.)

    University of Michigan